The company expects to win some Symantec customers to switch. That compares with $39.99 to renew the Norton Internet Security suite.Īt Trend Micro, renewing its PC-cillin Internet Security costs $24.95. Computer Associates, for example, charges $29.99 to renew its Internet Security Suite-a price that includes product updates, a CA representative said. Some of Symantec's rivals could see the price hike as an opportunity to win new customers. Symantec CEO John Thompson on Tuesday predicted his company will beat Microsoft in the security space. If Microsoft's actions in some way change that, then we will have to look at what direction the market goes," Garcia-Manrique said. "This move on our part is the right move for the market. Symantec has also cut the upfront price of Norton AntiVirus by $10, she noted. "We've taken a number of actions, including the increase of our subscription prices.to facilitate our move to a subscription model," Garcia-Manrique said. Previously the product updates were sold separately. ![]() The changes reflect that customers now get software enhancements in addition to virus signatures, she said. ![]() Symantec's price shift is unrelated to the prospect of competition from Microsoft, said Laura Garcia-Manrique, a senior director of product management at the security company. The software maker last week said a test version of a product to protect business computers would be available by year's end. Windows OneCare, its consumer antivirus and anti-spyware service, has been available to beta testers since July. Microsoft is readying products to protect computers against worms, viruses, spyware and other threats. "Symantec is bringing in the money while the getting is good." "The biggest issue is going to be whether or not the bottom drops out of the market when Microsoft enters," she said. Microsoft's entry into the market is looming like dark clouds in the distance, she added. Nevertheless, people often don't notice prices when renewing their product, Lopez said. Consumers would expect pricing to be flat or down," she said. The price increase is not typical of the competitive consumer security software market, Forrester Research analyst Maribel Lopez said. ![]() The move could alternatively be "a decisive refusal to be intimidated by a pending market entry," the analysts wrote.Īs Symantec has 40 million subscribers, the price rise could add as much as $250 million to the company's revenue in its next fiscal year, according to the Merrill Lynch note. The price hike could be seen as a "last hurrah" before Microsoft enters the security arena next year, analysts at Merrill Lynch wrote in a research note this week. People who use Norton consumer security software will have to pay more for another year of updates.
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